Privacy Policy - SureFire Training Academy

Effective Date: April 7, 2026

SureFire Training Academy (“SureFire,” “we,” “us,” or “our”) operates the website www.surefire.academy and related training platforms, applications, and services (collectively, the “Service”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal
information, and outlines your rights under applicable U.S. and international privacy laws,
including GDPR and CCPA/CPRA.

1. Information We Collect

A. Information You Provide

We may collect personal information you provide directly, including your name, emailaddress, phone number, mailing address, account credentials, payment information(processed by third parties), course participation data, and communications with us.

B. Automatically Collected Information

We automatically collect certain data such as IP address, browser and device information, and usage activity on our platform.

C. Cookies and Tracking Technologies

We use cookies and similar technologies for essential functionality, analytics, and marketing. You can manage cookie preferences through your browser settings or consent tools.

2. How We Use Your Information

We use your information to provide and maintain the Service, manage accounts and training access, process payments, communicate with you, improve performance, ensure security, and comply with legal obligations.

3. Legal Bases for Processing (GDPR)

We process personal data under the following bases: contract performance, consent, legitimate interests, and legal obligations.

4. Sharing of Information

We do not sell personal information. We may share data with service providers (such as payment processors and analytics tools), legal authorities when required, and in connection with business transfers.

5. Data Retention

We retain personal information only as long as necessary for operational, legal, and service-related purposes, after which it is deleted or anonymized.

6. Data Security

We implement reasonable safeguards including encryption, access controls, and secure vendor practices. No system is completely secure.

7. International Data Transfers

Data may be transferred to and processed in the United States with appropriate safeguards in place.

8. Your Privacy Rights

U.S. Residents

You may have rights to access, delete, or correct your data and to opt out of certain data uses. We do not sell personal data.

EEA Residents

You have rights to access, correct, delete, restrict processing, request portability, and withdraw consent.

9. Marketing Communications

You may opt out of marketing emails at any time using the unsubscribe link or by contacting us.

10. Third-Party Links

We are not responsible for the privacy practices of external websites.

11. Children’s Privacy

Our Service is not intended for individuals under 18, and we do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.

13. Contact Information

Email: info@surefire.online
Website: https://surefire.academy

14. Do Not Track Signals

We do not currently respond to Do Not Track signals.

15. Selling or Sharing Data

We do not sell personal information. We may use advertising and analytics tools that could be considered data sharing under certain laws.